Design Thinking


What is Design Thinking?

Design thinking is a creative thinking process that generates new and innovative ideas in order to solve a problem. Core to Design Thinking is discovery of the essential issues, such that ideas for resolution are distinctly focused on the problem to be solved. The sweet spot can be found when there is a balance between the users desirability, the technical feasibility, and the viability from a business perspective. This sweet spot is defined as Innovation. There are five principles that are the catalyst to the entire design thinking process - EMPATHY, DEFINE, IDEATE, PROTOTYPE, TEST.


The Design Five

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